PROJECT
User Personas
DESIGNER
Hugo Garduño
Product Designer at OCCMundial who enjoys relaxing outside his world and thinking about how there is nothing new under the sun.
Product Designer at OCCMundial who enjoys relaxing outside his world and thinking about how there is nothing new under the sun.
OVERVIEW
OCCMundial is a mexican employment marketplace. You can find jobs and career related information or recruit the ideal candidate.
DISCOVERY PHASE
Context
Our primary goal is to cultivate a deep understanding of our users by empathizing with them on various levels. By delving into their needs, goals, frustrations, and behaviors, we aim to gain profound insights that will guide us in answering a fundamental question: "Who are we designing for?"
This empathetic approach allow us to go beyond surface-level preferences and truly grasp the intricacies of user experiences. Uncovering the nuances of their needs and frustrations empowers us to create designs that resonate, providing solutions that align seamlessly with their goals. In essence, our project's objective is to foster a user-centric design process, ensuring that every element crafted is not just aesthetically pleasing but also meaningfully addresses the unique challenges and aspirations of our target audience.
How Did We Tackle the Challenge of User Personas?
How Did We Achieve This?
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Surveys and interviews: We conducted 340 surveys to identify and segment our user base. We defined four main user groups. A empathy map was created to guide the persona development process. Interviews were conducted with five individuals per profile across six groups. Patterns of behavior, needs, and motivations were identified. We utilized the gathered data to define their characteristics, behaviors, Jobs To Be Done (JTBD), and other relevant aspects.
In our quest to understand our users deeply, our approach involved a multifaceted strategy. Through extensive surveys, we engaged with a diverse audience, allowing us to categorize them into distinct user groups. These groups were further refined through meticulous interviews, aiming to uncover patterns that went beyond the surface.
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Identifying Patterns: The creation of empathy maps help us to analyse the amassed data became a cornerstone in shaping our user personas. By identifying patterns in behavior, needs, and motivations, we were able to define characteristics that resonate with our users on a deeper level. This comprehensive approach ensures that our design decisions align seamlessly with the diverse needs and goals of our user base, making the creation of meaningful and user-centric solutions a cornerstone of our design philosophy.
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Defining User Personas: In the process of crafting user personas, we engaged in the crucial phase of defining a template to systematically synthesize the information gathered. This step allowed us to distill complex data into comprehensive user personas, ensuring a clear and insightful representation of our diverse user base.This not only enhanced the efficiency of our design process but also ensured consistency and coherence in our understanding of user needs and motivations.
This phase of defining user personas involved a strategic balance between data-driven insights and the creative articulation of user characteristics. The resulting template became an invaluable tool for creating designs that resonate with the authentic experiences and requirements of our diverse user community.
2. Administrative Professionals:
3. Skilled Employees:
4. Professionals:
These contexts provide an additional nuance to understand the motivations and challenges of each group. If you have any more requests or need further assistance, feel free to ask!
Our primary goal is to cultivate a deep understanding of our users by empathizing with them on various levels. By delving into their needs, goals, frustrations, and behaviors, we aim to gain profound insights that will guide us in answering a fundamental question: "Who are we designing for?"
This empathetic approach allow us to go beyond surface-level preferences and truly grasp the intricacies of user experiences. Uncovering the nuances of their needs and frustrations empowers us to create designs that resonate, providing solutions that align seamlessly with their goals. In essence, our project's objective is to foster a user-centric design process, ensuring that every element crafted is not just aesthetically pleasing but also meaningfully addresses the unique challenges and aspirations of our target audience.
How Did We Tackle the Challenge of User Personas?
How Did We Achieve This?- Surveys and interviews
- Identifying Patterns
- Defining User Personas
Surveys and interviews: We conducted 340 surveys to identify and segment our user base. We defined four main user groups. A empathy map was created to guide the persona development process. Interviews were conducted with five individuals per profile across six groups. Patterns of behavior, needs, and motivations were identified. We utilized the gathered data to define their characteristics, behaviors, Jobs To Be Done (JTBD), and other relevant aspects.
In our quest to understand our users deeply, our approach involved a multifaceted strategy. Through extensive surveys, we engaged with a diverse audience, allowing us to categorize them into distinct user groups. These groups were further refined through meticulous interviews, aiming to uncover patterns that went beyond the surface.
Identifying Patterns: The creation of empathy maps help us to analyse the amassed data became a cornerstone in shaping our user personas. By identifying patterns in behavior, needs, and motivations, we were able to define characteristics that resonate with our users on a deeper level. This comprehensive approach ensures that our design decisions align seamlessly with the diverse needs and goals of our user base, making the creation of meaningful and user-centric solutions a cornerstone of our design philosophy.
Defining User Personas: In the process of crafting user personas, we engaged in the crucial phase of defining a template to systematically synthesize the information gathered. This step allowed us to distill complex data into comprehensive user personas, ensuring a clear and insightful representation of our diverse user base.This not only enhanced the efficiency of our design process but also ensured consistency and coherence in our understanding of user needs and motivations.
This phase of defining user personas involved a strategic balance between data-driven insights and the creative articulation of user characteristics. The resulting template became an invaluable tool for creating designs that resonate with the authentic experiences and requirements of our diverse user community.
Finding insights from qualitative and quantitative resarch
- Students:
- Age: 23 years
- Education: University · Currently enrolled
- Monthly Salary: $5,000 MXN
- Goals: Would like to have a part-time job and gain experience.
- Characteristics: The youngest person, currently studying.
- Context: This profile reflects young individuals immersed in their university education, seeking opportunities to balance their studies with work experience.
2. Administrative Professionals:
- Age: 39 years
- Education: Bachelor's Degree · Completed
- Average Monthly Salary: $22,000 MXN
- Goals: Family is their motivation, seeking economic and job stability.
- Characteristics: Reliable and committed, enjoys returning home to rest.
- Context: This group represents professionals with a completed bachelor's degree, focused on providing stability for their families and finding a balance between work and rest.
3. Skilled Employees:
- Age: 29 years
- Education: High School · Currently attending
- Average Monthly Salary: $8,000 MXN
- Goals: Wants to complete studies and improve quality of life.
- Characteristics: Person with insecurities, and instability.
- Context: This profile represents individuals in the process of completing high school education, aiming to enhance their quality of life through the completion of their studies.
4. Professionals:
- Age: 30 years
- Education: Bachelor's/Engineering Degree · Completed
- Average Monthly Salary: $30,000 MXN
- Goals: Seeking employment out of necessity but also aspiring to a better life.
- Characteristics: Has many daily activities, likes to think about others.
- Context: This group highlights professionals with a completed bachelor's or engineering degree, facing the challenge of improving their lives while balancing multiple daily responsibilities and a desire to help others.
These contexts provide an additional nuance to understand the motivations and challenges of each group. If you have any more requests or need further assistance, feel free to ask!
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User peronas
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3. Skilled Employees
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4. Professionals
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- Students
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2. Administrative Professionals
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3. Skilled Employees
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4. Professionals
Thanks
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