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I’m Hugo Garduño, digital product designer based in Mexico City. 


I've been a product designer during 8 years. I’m Product Design Lead at OCCMundial ¹, where I have worked on a wide range of projects at OCCMundial, involving UX Research, Design Strategy and Product Design. I’ve collaborated with almost 20 projects and scrum teams to deliver better recruitment and job seeker products.

Some of my projects have consisted in:
  • User Personas discovery to know who are OCC’s users in their different contexts 
  • Journey mapping and experience design of the new candidate's account process
  • Implement and guide design process for product design teams
  • Redesigning user flows to improve percentage if completed profiles
  • Conceptualization of a new way of apply based on data analysis of users goals
  • Creation of the first web and app design system 
  • Dozens of workshops  facilitated
  • Almost a hundred user test sessions and evaluative research and user interviews

Send me a message  or  Download my resumé


        

How I Work

Process


Discover Understanding the problem has always been the forefront of my process. I consider project briefing as the most important stage as erroneous understanding can lead to misguided designs.

Strategy Clients come in different takes; some say they know what they want, and some might have no idea. Whatever their take may be, I always ask for their objective, and dive deep to understand what can solve their problem.

Design → Review → Iteration Most of the times, I dive straight to doing wireframes in Figma or Sketch. From wireframes to high-fidelity designs, I take client engagement in high regard. Reviews and feedback make part in the success of the project. Necessary iterations can take place until we achieve the desired solution.









☻ Hugo Garduno

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